Beauty Trends of 2022

Beauty Trends of 2022

The year 2022 brought some major shifts to the Beauty landscape. From a revamp of product formulas to a renewed focus on sustainability, the industry continues to adapt to changing consumer needs and expectations.

In the beauty space, we are seeing more brands focus on accepting natural skin and enhancing features, rather than hiding them away under layers of makeup. From foundations that claim to even skin tone over time, like Nars Light Reflecting Advanced Skincare Foundation, to brow products that define and fill in for a bolder look, we are seeing more makeup that highlights the wearer’s natural beauty. Go here

Men’s grooming has also seen a rise in popularity as social media platforms have allowed Gen Zers to subvert traditional gender scrips and challenge stereotypes when it comes to beauty. From the ‘makeup tutorials for men’ that have been filmed by male influencers on TikTok to positivity movements—like the rise of bald positivity challenging the gender norm of hair loss—that have been spearheaded by millennials on Instagram, it is clear that masculine identity is evolving through beauty.

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Fragrance continued to be one of the biggest beauty trends of 2022 as consumers seek out luxury brands that cater to their sense of smell. With double-digit growth in fragrance across the world, particularly in Asia and SAPMENA, this category is thriving on the back of premiumization and a desire to feel special.

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